Link
Buiding
Building links is one of the most indispensable
and valuable SEO Strategies performed by all SEO Professionals. To know the
necessity for Link Building, we need to know about its role in SEO. All Search
Engines, including Google rank the web pages
based on the number of links it possess
and the rank of the site the link come from.
The number of links your site plays
an important role in calculating the Page rank determined by Search Engines.
For Example, Google Page Rank(PR Value). The links you build for your site also
helps Search Engines to categorize your website as : Trust, Spam and authority. If your site has more links which comes from high PR value site or more
trusted one, your web page is considered as trusted. But the spam websites have
fewer number of links from trusted websites.
What are the popular and frequently
performed strategies to build links? Let us see.
Strategies
for Link Building:
1.
Get
Link from your customer or partner
You may built links between the
pages in your website(Internal Links). But link from other website to your
webpage is more powerful. You can get a backlink from your friend’s website or
partner who will support your Business. In simple terms, you will get a
backlink with the external link of your partner’s website.It also helps in incrementing
the backlinks to your website.
2.
Build
Links in Blog Posting
Business Blogging is the widely used
and prominent Internet Marketing and Search Engine Optimization strategy in many top most companies.
You can build links through this strategy with anchor text. You need to create
quality content relevant to your
Business with appropriate anchor text. With the text in your content, you can
make link to your website. Even though this take some more time, it is the best
and safe tactic to build links.
In this strategy, be aware of keyword
stuffing. It is mandatory to create links in limited number. Because both of
these may lead to Search Engine Penalization.
3.
Link
Baiting
This technique is also similar to Content Marketing. But differentiated in
drafeing contents with general Topics like 2015 Email Marketing Trends and so
on. If you publish your content with backlinks to your site and if your content
goes viral or viral shares, many content creators will build links with your
post which will result in improving backlinks and reflect in improving Search
Engine Results.
4.
Build
Links with Directories
The Simplest way you can even build links in your spare time
is by submitting your site in Website
Directories. As there are Trillions of free Website Directories like Best Submit directory available in Internet,
with appropriate title and Description you may submit your website in those
directories. Once your site is listed, your webpage has got new link. As it is
listed with many websites, it is sure that many people will view your site and probably visit your
website.
5.
Social
Sharing
The last but not least it is fair to
build social sharing links. As Social Networks are in great explosion in the
recent years, we may get more promotion with the social sharing links. Please
remember that the links from social sharing will help us in Promotion alone not
in improving the Page rank. Even though social sharing links are powerful, they
are different from backlinks.
